Promoting your blog, business or brand on Facebook (and other social media) is like sex. Everyone thinks that they they know how to do it and that they are good at it.
When you are integrating Facebook, you have to realize, what Facebook is for. I had a short presentation about Facebook integration to a blog at a WordPress meetup in Vienna. It was interesting to hear how they described Facebook, when I didn’t let them use the words “social” and “network”. Of course, I got many answers and all of them were correct. For example, I’ve learned that Facebook is a time killer or a place to share photos. But have ever thought that Facebook might be something else for you when you are a blogger or business?